Getfly Mobile CRM

User Acquisition Campaign – Getfly Mobile CRM. Timeline: Aug 14 – Feb 20

Results

- App Store Ranking: Propelled Getfly App to #61 in the Business Category (Vietnam App Store).

- User Growth: Successfully generated 11,410+ new downloads.

Scope of Work

Campaign Leader, Content Leader, Content Execution

Channel

Omni-channel (Online & Offline).

Campaign Context|

The Context

Getfly CRM is a market leader in Vietnam, providing specialized CRM solutions to over 6,000 SMEs. The campaign was launched against the backdrop of a booming Southeast Asian CRM market, projected to reach $2.6 billion by 2027 with a CAGR of 8.2%. As businesses globally pivot toward customer-centric models, CRM systems have become the backbone of customer satisfaction and digital transformation.

Furthermore, the rise of "Mobile-First" has emerged as a dominant megatrend. Mobile apps are no longer just an add-on but a core product strategy for any forward-thinking enterprise.

In response to these market dynamics, Getfly rolled out a major upgrade to the Getfly CRM App, featuring breakthrough enhancements. The campaign was strategically designed to:
- Educate and re-engage existing users regarding the app’s significant feature updates.
- Acquire new market share by attracting SMEs and micro-businesses looking for modern management tools.

Our First Impression

Our first impression: This was Getfly’s largest campaign in many years; therefore, the company faced numerous challenges due to the lack of a clear product USP and a methodical execution strategy. In particular, Vietnamese business owners faced significant barriers regarding the use of mobile apps for business management and concerns over data security. Consequently, this was the greatest challenge that Getfly encountered.

Customer Insight

“Customer Insight: SMEs want to digitize and manage sales more systematically, but hesitate to adopt traditional CRM systems due to high costs, complexity, and difficult implementation. They are looking for a simple, app-based CRM solution that is affordable, easy to use, and powerful enough to manage field sales teams and core business processes, allowing them to try, see real value, and then commit.”

What did we do?

Brand & Product Offerings: Getfly CRM provides a sales and customer management solution on a mobile app platform, designed to be simple, easy to deploy, and completely free for SMEs.

Campaign Proposition

Campaign Proposition:

- Phase 1: If you are a business owner - You must use Getfly CRM App.

- Phase 2: If you do business - You must use Getfly CRM App.

Key Message

Key Message: The world’s first Mobile ERP system – Use all features for free, decide later

- Free experience (0 VND) – No risk (security commitment) - No commitment (to purchase) - No limits (on features)

- Manage customers, sales, customer care, sales teams, and tasks – Use first, decide once effective (Freedom to decide - No pushy sales)

Big Concept: CRM in your hands – Unlocking the way SMEs operate and grow.

A mobile-first CRM concept that positions Getfly as an accessible, easy-to-start yet powerful solution for SMEs to manage sales, data, and operations anytime, anywhere.

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