Chạm Cafe

Timeline: Aug 1, 2022 – Nov 1, 2022

Scope of Work

Content Writing (including Branding Content, Performance Content và Short Video Scripts))

Campaign Context|

The Context

The context:
Amidst the hustle and bustle of the capital, especially for office workers, a good cup of coffee is not just a wake-up call but a moment of true enjoyment. However, the current market still lacks solutions that truly harmonize two factors: Absolute convenience and Authentic machine-brewed flavor.

Understanding this, Chạm’s bottled coffee line was born with the desire to bring the full cafe experience right to your desk:
- Exquisite Flavor: Carefully selected from high-quality Arabica beans, Chạm offers a gentle, elegant aroma suitable for most coffee lovers without being overly heavy.
- "Fresh Coffee" Experience: Each bottle is a perfect replica of a freshly brewed cup at the counter. We keep the coffee concentrate intact so you can freely add ice or water, handcrafting your perfect cup right at the office.
- A New Way to Enjoy: This is not just an ordinary bottled product; it is a choice for those who value sophistication, safety, and a fresh source of inspiration in their daily work.

Our First Impression

Target Audience Persona:
- Office workers aged 18 – 35 in Hanoi.
- Coffee lovers who don't often linger at cafes but frequently order food and drinks online, especially during work hours.
- Customers who don't buy on impulse; instead, they tend to stay loyal when they find enough interest and core benefits in the product (flavor, bottling, safety, etc.).

What did we do?

- Target Audience (TA) Concerns: They seek an All-in-one software capable of handling every task in the business, from business, sales, and internal administration to accounting, at a reasonable cost and with an implementation support team to ensure their employees can actually use it. However, a significant portion of these business owners lacks an accurate understanding of CRM management software, often confusing it with messaging apps or other AI tools.

- Brand Offering: Getfly provides a superior All-in-one CRM solution that helps business owners manage and care for customers. It is a management software with full functionality, handling specific tasks in every department (from customers and marketing automation to accounting, HR, KPIs, etc.). Customers can fully experience a 30-day free trial, and Getfly commits to ISO security standards.

- Content Approach: Due to the specific nature of the target audience, the content approach must be highly accurate, professional, and in-depth, positioning the software as a tool for Professional Digitalization - Flexible Adaptation - Revenue Breakthrough.
- Content must showcase product features, share management knowledge, and incorporate customer success stories.

🍃

🌿