Getfly CRM Spa Campaign

Converting beauty industry owners and managers to 30-day CRM free trials (May 24 – Jun 15)

Results

Recorded a 2x increase in the number of Spas and Beauty Clinics registering for Getfly CRM trials compared to the previous month.

Scope of Work

Campaign Leader, Content Leader, Content Execution, Research

Channel

Online

Campaign Context|

The Context

Getfly CRM — with features for customer management, appointment scheduling, and especially tracking the transformation process before and after services — holds great potential for Spas, Beauty Clinics, aesthetic hospitals, and dental clinics. These features directly address the pain points faced by owners and managers when customer volume spikes during peak seasons or when scaling up. However, many have not yet realized the importance of management tools or simply do not know where to start solving their operational issues.

Given this reality, Getfly reintroduced the 30-day free trial of our specialized CRM version for Spas, Beauty Clinics, and Dental Clinics to:
- Completely solve business problems by automating the entire sales and operation process.
- Provide a free 30-day software trial supported by a professional team.

Our First Impression

Our first impression:
This was a major sales-driven and remarketing campaign targeting a specific niche: beauty-related businesses. In Vietnam, spa models are not just small-scale; most have basic processes and Sales/CSKH teams. However, they lack a digital platform to store customer data and perform regular, digitized customer care.

Customer Insight

“ Customer Insight: Spas are often crowded, but customers mainly come for 1-1 services with high-skilled experts or the owners themselves. This leaves owners with an overloaded schedule while other technicians remain idle. Therefore, they desire more time to focus on high-level management.”

What did we do?

Brand & Product Offerings: Getfly CRM provides a centralized and automated solution for customer data, appointment scheduling, and customer care — consolidating all management and operations into a single software. We commit to a 30-day free trial so owners can evaluate effectiveness and avoid wasted investment.

Campaign Proposition

Campaign Proposition: Spa fail because they are too crowded.

Key Message

Key Message: Getfly is a tool that helps Spa owners maximize new customer segments and retain customers as long as possible by: enhancing customer care + appointment scheduling + automation

Big Concept: Crowdedness isn't the problem – Management is.

A disruptive concept highlighting that growth without proper management leads to operational failure, positioning Getfly CRM as the solution that helps spas manage customers, schedules, and operations efficiently - without losing control or revenue.

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